Victoria Beckham: Why #VBxEsteeLauder Is Back

There are beauty collaborations that make an impact and there are beauty collaborations that don't. And then there's the Victoria Beckham x Estée Lauder make-up collaboration, which won the hearts of beauty editors, customers and fans alike when it arrived in 2016 - exceeding expectations to such an extent that neither party could resist coming back for round two, which will launch on February 17."I was astonished
and humbled by the feedback the collection received. Of course, I felt passionately from the outset that each and every product was brilliant, but you never know how it’s going to go," Beckham told us earlier this week. "Creating the first collection with Estée Lauder was the culmination of a long-held dream for me, so when we received such an overwhelmingly positive response from customers and retailers it made sense for us to revisit and develop the collaboration. We wanted to review it and look at what worked well - what do we need to fine-tune, where could we extend the range?"
Two completely new products will launch as part of a special phase-two collection, which offers both products created in response to customer feedback as well as a revival of the most popular launches from phase one. A new bronzer, Saffron Sun, joins the sell-out Java Sun shade from the first collection, whilst a nude lipstick called - wait for it - Nude Spice is a matt take on the classic neutral lip hue Beckham is so often spotted wearing herself. The products can be pre-ordered now.

"It’s a little tongue-in-cheek nod to my days as Posh Spice of course, but it’s also tied in to the theme of the whole collection – these rich and sumptuous spice-inspired shades of amber and saffron," she said. "I think there are some beauty ‘looks’ that people associate with me – a smoky eye, a pale lip – so it was important that we spent time fine-tuning until we had an authentic-feeling product. I spend a lot of time with my customers in my stores and at events all over the world, and I really do listen to them. I have always taken on board what they want from their clothes, and now I am also learning what they want from their beauty products. After the launch of the first collection, we noted that some women would like to see a lighter, more golden shade of bronzer. So with this bring-back collection, we’ve added a new bronzer in Saffron Sun, which is really pretty."